If you'd like to make money online, you're going to have to have a site. If you want that site to help you bring in money, it needs to be very well written. Unless you're good at copywriting already it's wise to engage the services of someone qualified to compose the text on your site. A skilled copywriter will generate lots more profits than you would ever even be able to hope to see if you went and did all of the writing by yourself. Obviously, not all copywriters are created equal. Some are very talented. Some just wish they had talent and are trying to make a bit of money because someone told them writing online would be easy. Below are a couple of ways to help you tell the good from the bad.
Does the writer have a site of his or her own? Any copywriter who is itnerested to compose web copy must have a site that contains their bio, a resume, several samples and anything else they want to share. If the copywriter doesn't have his or her own site, how can they help you build yours? Pay attention to the copy on their site too. If there are many grammar errors and typos, this is a bad sign.
Do you react well while you are reading the web copy on the copywriter's site? This is more involved than merely finding grammatical errors and syntax errors. Does the copy cause you to experience any sort of emotional response? Does the copy move you to like him or her? Does the web copy make you want to follow up and learn more about the copywriter? Does the copy make you feel like you should hire the writer straightaway? Does the copy make you want to run for the hills? Does the copy cause you to be inflamed? These are all vital reactions and you must pay attention to them.
Look into the writer's's background a bit. Try to find reviews on online discussion boards and independent sites. It is probable that the only reviews on the copywriter's site are going to be positive ones. You want to do a search for the writer's name to determine if there are any testimonials or reviews on sites that aren't run by or able to be faked by the writer him or herself. Closely examine these reviews. It is a good idea to ask the writer to provide you references too. See to it that you follow up and really contact those references so that you can obtain an honest opinion from them.
It is vital to actually go over any samples supplied to you by the writer. It is a good idea to inquire about samples beyond those that are displayed on the site. This is especially vital if the copywriter claims he or she is an expert in a particular field. If the writing is vague and reads like a regurgitated Wikipedia article, it is time to move on.
You have plenty of options available to you when you're trying to figure out whether or not to pay for a copywriter. You should do some homework and find out more about the writer in terms of his or her ethics, reputation and personal character.
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Source: http://articles.submityourarticle.com/how-to-find-a-great-copywriter-318623
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