By Ken Y-N ( March 2, 2013 at 21:54)
? Filed under Polls, Society
Macromill research recently published a fascinating survey on one of the many phenomena in Japan I don?t quite understand university students and their recruitment activities.
Demographics
Between the 9th and 11th of Februrary 2013 300 members of the Macromill monitor group who lived in the Kanto area (Ibaraki, Tochigi, Gunma, Saitama, Chiba, Kanagawa prefectures and Tokyo) and were in their third year in university or first year of a masters degree and engaged in job-seeking activites completed a private internet-based questionnaire. The sample was exactly 50:50 male and female.
If any of my readers have been through the Japanese recruitment cycle, please feel free to post about it, but as far as I know, students start around the middle of their third (of four) year to look for a job, submitting their applications, attending job fairs, getting interviews and all the rest, all at the expense of their studies. The hoped-for outcome is a firm job offer at the start of their fourth year, which could be seen as a plus to allow them to study hard for their last year, but I see it as basically making the last year pretty pointless.
Research results
Q1: When did you start job-seeking activities? (Sample size=300)
| As soon as I entered university | 4.0% |
| First year of university (June to March) | 1.3% |
| Second year of university, spring (April to June) | 2.3% |
| Second year of university, summer (July to September) | 3.0% |
| Second year of university, autumn (October to December) | 6.3% |
| Second year of university, winter (January to March) | 6.7% |
| Third year of university, spring (April to June) | 25.7% |
| Third year of university, summer (July to September) | 17.3% |
| Third year of university, autumn (October to December) | 22.0% |
| Third year of university, winter (January to March) | 7.0% |
| Other | 4.3% |
Q2: How many companies have you applied to? (Sample size=300, free answer)
| Male average | 36.2 companies |
| Female average | 39.2 companies |
Q3: Which of the following job-seeking have you done? (Sample size=300, multiple answer)
| Registered with job-seeking site | 94.7% |
| Attended a corporate information session | 85.7% |
| Got guidance from school | 80.0% |
| Applied to a company via the web | 75.3% |
| Attended a job-seeking fair, mass information session | 67.7% |
| Did a self-analysis | 58.3% |
| Research industries, corporations | 56.3% |
| Requested company brouchures | 29.3% |
| Attended an online corporate information session | 21.7% |
| Took an intern post | 19.3% |
| Visited a previous graduate in person | 14.3% |
| Attended interview techniques training, seminar | 10.3% |
| Got in touch with a previous graduate through SNS | 8.7% |
| Other | 1.3% |
Q4: How useful do you think the following job-seeking media, tools, services, etc, are? (Sample size=300, multiple answer)
| ? | Very useful | Somewhat useful | Not very useful | Not useful at all |
| Computer | 71.7% | 26.0% | 2.0% | 0.3% |
| Smartphone | 61.0% | 31.7% | 4.7% | 2.7% |
| Non-smart mobile phone | 10.0% | 43.3% | 34.7% | 12.0% |
| Job-seeking support web site | 40.3% | 52.0% | 5.3% | 2.3% |
| Information from university careers program | 33.3% | 55.0% | 9.3% | 2.3% |
| Newspapers | 28.0% | 53.3% | 13.7% | 5.0% |
| Company introduction material such as brochures | 32.7% | 57.3% | 7.7% | 2.3% |
| Job-hunting manuals, interview, manner, etc, technique books | 34.7% | 53.0% | 9.3% | 3.0% |
| Word of mouth job-hunting sites | 22.3% | 52.0% | 21.0% | 4.7% |
| Recruitment information magazines | 21.0% | 63.0% | 12.7% | 3.3% |
| Ordinary publications (Company Quarterly, etc) | 25.0% | 54.7% | 16.0% | 4.3% |
Q5: Are you using blogs, BBS, SNS, Twitter or other social media for your job-hunting? (Sample size=300)
Q5SQ1: Which SNS are you using for job-hunting? (Sample size=125, multiple answer)
| Facebook | 77.6% |
| Twitter | 72.0% |
| LINE | 21.6% |
| mixi | 14.4% |
| Linkedin | 1.6% |
| Other | 2.4% |
Q5SQ2: Why do you use social media for job-hunting? (Sample size=125, multiple answer)
| To get latest information | 68.0% |
| Interested in what others are doing | 40.0% |
| Find out the truth about dodgy companies | 24.8% |
| Share information with others interested in the same industry | 24.8% |
| Apply to companies, register interest through Facebook | 21.6% |
| Can talk to a company via social media | 20.0% |
| To discuss worries, relieve stress | 14.4% |
| To promote myself to companies | 8.8% |
| To get in touch with graduates, network with people | 8.8% |
| Other | 4.8% |
Q5SQ3: Are you aware that companies might be looking at your social media profiles, comments, etc? (Sample size=191)
| Yes | 70.7% |
| No | 28.3% |
| Other | 1.0% |
Q6: When choosing a company, what information would you like to have about them? (Sample size=300, multiple answer)
| Company culture, atmosphere | 79.7% |
| Work environment | 63.0% |
| Benefits | 58.7% |
| Future salary | 56.7% |
| Concrete description of work | 56.3% |
| Detailed description of operations | 53.3% |
| Transfers, reassignments after entering work | 52.3% |
| Future personal growth, direction | 50.3% |
| How easy it is to take holidays | 46.3% |
| Average overtime hours | 46.3% |
| Company internal training scheme | 38.0% |
| Management principles, vision | 36.8% |
| Ease of working after marriage, childbirth | 33.3% |
| Career development | 33.0% |
| Evaluation system | 29.3% |
| Industry competitiveness | 29.3% |
| Other | 0.3% |
Q7: How worried are you about your job-seeking activities? (Sample size=300)
| Very worried (to SQ) | 44.7% |
| A little worried (to SQ) | 41.3% |
| Not really worried | 12.7% |
| Not worried at all | 1.3% |
Q7SQ: What worries do you have about your job-seeking activities? (Sample size=258, multiple answer)
| Vague worries, impatiences | 84.9% |
| Job-seeking is expensive | 50.0% |
| Haven?t got anything to sell myself with | 48.4% |
| Am not finding work I want to do | 35.3% |
| Cannot research companies, industries | 31.8% |
| Don?t know how to go about gathering information | 26.4% |
| Don?t have anyone to talk to | 22.9% |
| Not getting past the interview, written test | 21.3% |
| Not getting my application accepted | 20.5% |
| Other | 3.9% |
Q8: This year?s recruitment activities for 2013 graduates started two months later than usual. Given the shorter time period, what have you done to improve the efficiency of information gathering, company and industry understanding, etc? (Sample size=300, multiple answer)
| Used spare moments to gather information, apply to companies via smartphone | 54.3% |
| Learnt interview techniques, read successful applicant stories in job-seeking books | 34.8% |
| Grasped the company atmosphere from their Facebook page, blog | 31.0% |
| Used news curation service to collate news articles | 15.0% |
| Interned to get rid of the gap after entering a company | 10.7% |
| Used SNS to communicate directly with the company, previous graduates | 6.0% |
| Other | 8.7% |
Q9: ?Charisma Confirmed Offer Men? (or women) are people who have got firm job offers from multiple companies. There are SNS that gather together their job-seeking techniques to guide other students. What do you think about ?Charisma Confirmed Offer Men?? (Sample size=300)
| ? | Think so | Perhaps think so | Don?t really think so | Don?t think so at all |
| I want to learn from them | 20.3% | 41.0% | 25.3% | 13.3% |
| I look up to them | 20.0% | 37.3% | 24.7% | 18.0% |
| I want to be like them | 20.0% | 34.0% | 30.0% | 16.0% |
Read more on: macromill research,recruitment
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Source: http://feedproxy.google.com/~r/WhatJapanThinks/~3/S9R9ZOw0JE0/
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